Canberra, Oct 24 (MNN) The Australian government’s another vaccine communication campaign was launched on Sunday with the message ‘we’re almost there Australia’, reminding people that increased vaccinations will enable the nation to return to a more normal, free life.
While 70 per cent of the eligible general population in Australia is now fully vaccinated and more than 86.1 per cent had had at least one dose.
The ‘Spread Freedom’ campaign will air from tonight and materials will be shared across all media channels. To further encourage First Australians to get vaccinated against COVID-19, the government is also launching a new project entitled “For all of us’.
The project features a number of high profile Aboriginal and Torres Strait Islander Australians who have come together to encourage their mob to get vaccinated.
Model Samantha Harris, musician Baker Boy, chef Nornie Bero, street artist Tori-Jay Mordey and renowned didgeridoo player and vocalist William Barton all encourage further vaccination uptake and seek to combat vaccine hesitancy.
The project conveys the simple message ‘For our past, for our future, for all of us. Get vaccinated for COVID-19’.
Committees representing Aboriginal and Torres Strait Islander communities, people with a disability and the multicultural communities are being consulted regularly to ensure the vaccination messaging is clear, appropriate and disseminated through the best communication channels to reach all Australians.
The communications campaign also supports on-the-ground engagement with the public, including information kiosks at shopping centres and events, and community in-reach activities with CALD and Indigenous communities.
The Australian Government’s comprehensive COVID-19 vaccination communications campaign is being supported with an investment of more than 90 million dollars.