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Carpet Expo Mart in Bhadohi weaves bright prospects for industry

Bhadohi carpets
Photo: @bhadohi_carpets/Twitter

Lucknow, Jan 2 (MNN) Carpet Expo Mart inaugurated in Bhadohi by Chief Minister Yogi Adityanath is weaving bright financial prospects for world-renowned carpet industry in the Uttar Pradesh city since both sellers and buyers have been brought under one roof.

It is a win-win situation for both buyers and sellers as the former get access to more variety while the latter earn more profit.

The state government said that Bhadohi’s carpet makers were earlier forced to take their handwoven products to Delhi or elsewhere to sell them. However, the Expo Mart not only helped manufacturers save a lot of money, but also helped them attract national and international buyers with ease in their own backyard.

The Bhadohi carpet industry — the largest hand-knotted carpet weaving industry hub in South Asia — plays a crucial role in supplementing the economy of Bhadohi, Varanasi and Mirzapur.

Over 1,500 registered companies are engaged in manufacture and export of hand-woven carpets in these three districts, providing succour to more than 2 lakh weavers and their nearly 10 lakh family members in Bhadohi and Varanasi region alone.

Due to growing demand for Bhadohi carpets internationally, Carpet Export Promotion Council has now decided to hold a fair in October 2022 to bridge the gap created between Indian handmade carpet products and their demand across the globe during coronavirus pandemic.

Bhadohi’s carpet trader Firoz Waziri said that orders kept pouring in from abroad even during Covid-19 crisis, which were met.

Hence, in 2020-21, the carpet industry exported products worth Rs 4,108.37 crore from the state. In 2019-20, the export earnings were only Rs 3,704.05 crore.

As for increase in carpet exports, Waziri maintained that carpets from Bhadohi even end up in big Indian cities like Mumbai and Delhi, and states like Gujarat, Goa, Tamil Nadu, Rajasthan as well as the US, Germany, Japan and European countries etc. Most exports go to the US.

Asif Raza of Bhadohi said the carpet industry was unaffected due to the pandemic due to its unique designs and genuine quality.

Raza said that Indian carpet industry dominance in foreign markets continued even in the face of competition by many other carpet-producing countries, all due to better marketing skills of Indian exporters and policies of the central and state governments.

The Bhadohi Carpet Expo Mart is the largest in the country, boasting of a grand meeting hall, fireproof kitchen and central air conditioning to attract international buyers.

Sale of Persian carpets – the most expensive in the world – have shot up after the opening of the Carpet Mart, with Persian carpet accounting for about 10 per cent of the sale registered abroad.

The Persian carpets are exported to the US, Germany, Australia and Canada.
Bhadohi weavers began to weave Persian carpets after people from Iran introduced them to the skills 250 years ago.

It is pertinent to mention here that there are 182 fine bales per square inch of Persian carpet and finer the knot, higher the price. Natural dyes are used in these carpets, made from leaves of plants and even tea.

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